Artificial Emotions
Stiftung Deutsche Depressionshilfe · Grabarz & Partner
Depression is not sadness. The symptom people know least is the one patients describe most: feeling nothing at all — laughing without joy, crying without pain, functioning without feeling anything. The Stiftung Deutsche Depressionshilfe wanted Germany to finally understand that.
Generative AI can now make people who do exactly this — perform every emotion and feel none of them. For once the technology wasn't a production trick; it was the illness, demonstrated.
Every person in the film is artificial. Except one: Enosch is real, has lived through depression, and stands among the machines — indistinguishable. That you cannot tell him apart is the entire message.

- Award
- NYF LTX — the only Gold
- Reach
- 160M+ impressions, month one
- Impact
- Self-test taken 1.5× as often
- Role
- Creative Tech


















